Resources Library by ANA

How to forecast the European crop rotation and its economic consequences

In 1993 B.V.A. and A.I.G.C. (Agro Industries et Grandes Cultures) pooled their experiences to offer their clients an economic observation during the 1st year of the CAP Reform. B.V.A. survey was conducted in 7 European countries. The sample was...

Catalogue: Seminar 1994: From Farmer To Consumer

Authors: Sylvie Darier, Emmanuel Gras

Company: BVA Group

June 15, 1994

Will the E.C./C.A.P. semi-compulsory set-aside scheme lead to a musical chairs dance among machinery manufacturers?

Combine harvester sales can be linked to total arable area, the changes in the cropping patterns, the number of holdings (and the changes in farm size), farmers’ incomes and expected priorities in their investment decisions. At New Holland we...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Alfons-Pierre Ameel

June 15, 1994

Value of a forecast or putting the pieces together

A forecast is the summary of all of the qualitative and quantitative, primary and secondary research on an issue, therapeutic class, or business opportunity. The forecast represents the best judgment of the market research group which combines market...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Bill Lawson

June 1, 1994

We're out of the trenches

The downward pressure on pharmaceutical product prices and the level of profitability is already forcing companies to consider how to cut costs and to gain the most out of the money that is spent. An improvement in the way resources are allocated...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Alan J. Bowditch

June 1, 1994

The audience for digital interactive television

The paper begins by examining the rhetoric of current commentary about the "information superhighway". Though that commentary has become somewhat polarized between optimists and pessimists, their respective arguments are impossible to mediate without...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Scott C. Mcdonald

May 1, 1994

A model for forecasting the audience of television programs

Our main objective has been to build a model which takes into account both the schedule of the different channels and the competition between them, forecasts reasonably well and with less error than extrapolation, is easy to use, can be used on...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Philippe Cattin, Remi Festa, Alain Le Diberder

May 1, 1994

The USS6 billion question: What will viewers view in 2001?

This paper takes as its starting point the profusion of channel choices that are being bandied about in the media, and asks whether there will be any real change in the way that viewers view in the next few years. Beyond the seven year marker, there...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: John Kaye

May 1, 1994

Salesplan

In this paper, a Decison Support System is presented that enables the decision-maker to make optimal use of existing marketing research data in the area of fast-moving consumer goods. Many valuable market data are not analyzed in depth by the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Ole Stenvinkel Nilsson, Jørgen Kai Olsen

June 15, 1993

From Weymouth to Warsaw

The markets for health care products and services in the eastern half of the European continent offers great scope and opportunity for companies active in this field, to serve new clients, and establish new partnerships. Converting this potential...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: John Costello

June 15, 1993